Running your first webinar can be a little daunting, especially if you are used to an offline approach. However, it doesn’t need to be complicated.
Here are 6 tips to pull off a flawless webinar.
1) Registration, follow ups, use source tracking.
Registration is an important part of the webinar process. No registration means no audience!
Set up an automatic registration process, as well as reminder emails one day and one hour before the event. A useful tool is to make use of Source Tracking software, to gain insight into where your registrants have come from, in order to improve your ads for your future webinars.
2) Promotion and Advertising
Just because you’ve chosen a webinar with great content and speakers doesn’t mean people will be able to find it effortlessly. Once you’ve settled on an idea, think about whether your topic has solid search potential.
Are you going to email existing customers with a link to the invite?
Promote it through social media channels?
What about co-marketing opportunities with trusted partners?
These are all questions you need to ask before you actually start producing your webinar.
3) Choose the right tech equipment and partners
It’s important to use the right gear. This ensures a smooth, professional-looking-and-sounding webinar that gives you credibility. Make use of a Webcam, Microphone & a Ring Light. If your background is messy, we suggest making use of a plain white background, such as a projector screen or plain wall, and complementing it with a customised virtual background.
If you aren’t very tech-savvy, we’d highly recommend having technicians to assist you pre, during and post event.
4) Pick the right format
Before you start creating your slide deck, you need to decide on the right format for your chosen topic.
Is your webinar going to be hosted by a single presenter?
Will it be an interview Q&A-style webinar with two speakers?
A panel discussion with numerous guests and a moderator?
The complexity of your chosen subject, and the availability of suitably qualified speakers, should inform your choice of format.
5) Testing, testing, testing!
Whatever you do, don’t assume that everything will go smoothly during the live webinar without testing your equipment first. Do at least one run-through several days before the live event to make sure that all hosts and panelists know what they are doing, your network is stable, and all your gear is functioning correctly.
6) Ensure you have a quiet space
If you’re hosting your webinar from a home office, ensure that your kids and pets won’t interfere or make any noise during the webinar. Alternatively, if you’re running the webinar from your office, find a quiet room with a door where you won’t be disturbed. Keep your studio space clean and free of clutter, and turn off your computer notifications, cell phone and anything else that could distract you or your audience during the webinar.
Do you need any assistance with your webinar? Reach out to us.
We have all the right equipment, skills and experience to pull off a flawless webinar.